nyam is a recipe app exclusively for babies. Main target user of this service is parents who want to feed their babies with good foods but has to take care of so many things. In this sense, homemade food is one of the best options for their babies because they can control taste, baby's food preference and even allergies. However, there is no app exclusively for babies. I have a daughter and she was 24 months when I was designing this experience. As an actual user, I really wanted to solve this problem so I started this project.
My Role: UI Design, Prototyping, User research
Personal Project
USER RESEARCH
I talked to about 7-8 parents who have 2-3 year old babies. They mostly make food for their babies. What I found was that they don't use any apps but books to prepare foods for their babies. Also, making foods for their babies wasn't a easy tasks. Some of them are afraid of cooking, some of them are too busy to search what to make and actually make one. So, I found that there can be an opportunity if there is an app that provides recipes that can save their time compared to a situation that they don't use the app.
"I want a recipe only for babies as a mother."
_Soyoung, mother of 3 year old daughter
"I know the best food is what I make for my daughter."
_Sara, mother of 2 year old daughter
WIREFRAME
As an Interaction Designer, it is important to think holistically about the problem and see all the possible solution that can be used to solve the problem or improve the situation. I kept drawing sketches of all the possible ways to provide good experience to users. Iteration is always exciting thing for me. Because I can see how a small idea actually becomes really valuable product. Through this process of wireframe, I exactly did iteration.
DESIGN
After several rounds of iteration of sketching wireframes, Design for nyam was finalized. Here's how it will look to my potential users. nyam provides simple and minimal aesthetics with easy usability. Also, as I mentioned earlier, it provides today's recipes so that user get the best recipes for their babies based on their preferences. Eventually, this saves their time.
TO BE CONTINUED...
After designing this product, I had user testing with several potential users who are feeding their babies currently. I heard a lot of good feedbacks that can improve this product. Also, I found that it can be actually powerful if this service is collaborated with retail shops where can also sell foods that are same with the recipes in this app. I am hoping that this service will grow more and one day become a valuable product for parents who are everyday thinking about making good food for their babies.
"I want to also order the food exactly same from the recipe in nyam"
_Daniel, Father of 3-year-old son
"Wow! Recipe app exclusively for babies! I want to category search in this app!"
_Lisa, Mother of 4-year-old daughter